London College Of Style


Joanna Edwards Agency Press Day

13 Feb by Joe Miller

Joanna Edwards Agency Press Day

Madina is currently doing her 6 Month Fashion & Personal Styling Advanced Diploma at LCS. Follow her incredible and exciting journey at @madi_hautefashion

This time I had the privilege to visit Joanna Edwards Agency press day in Fitzrovia which presented stunning collections of jewellery, shoes, dresses, and blazers.


When you just enter the showroom, the first thing that catches you eye is a splendid shoes collection of Lucy Choi, the niece of legendary shoes designer Jimmy Choo! Her shoes are no less stylish and luxurious, but also comfortable and affordable. As Lucy Choi once mentioned, her shoes must fit three Cs: Comfort, Craftsmanship and Character.


Next brand which just stole my heart was Arggido, a day wear collection of a Spanish designer Carla Ruiz from gorgeous long evening dresses with sparkles to classic tweed jackets.


Sustainability is now a huge topic! It’s great that more and more designers support and develop this topic, such as Jianhui who presented his dazzling jewellery collection made from the finest and most sustainable materials such as wood and rubber. Jianhui’s designs are inspired by nature. He was very kind to allow me to try of one his necklaces which remind a DNA structure.

Jianhui has clients worldwide. As he states, his jewellery can transform any plain dress to an evening dress!

To sum up, this press day was very interesting and informative! It made me think more about things like sustainability. I think nowadays every person should be aware of it and support it!