Colour Analysis
Autumn Colour Trends 2024
15 Oct by Alexandra
Predicting colour trends is an art that blends creativity, data, and cultural insights to shape our daily lives. These trends go far beyond fashion, reflecting shifts in lifestyle and collective mood. Leading agencies like WGSN and Pantone guide us through these changes by analysing global events, cultural influences, and seasonal patterns. For Autumn 2024, expect a mix of timeless classics and fresh, unexpected shades that bring stability, escapism, and a touch of nature’s calm to the forefront.
WGSN x Coloro’s Top Picks for Autumn Colour Trends 2024
When it comes to colour forecasting, WGSN and Coloro are always ahead of the curve. Their five key colours for Autumn/Winter 2024-25 – Intense Rust, Midnight Plum, Apricot Crush, Sustained Grey, and Cool Matcha – are all about reassurance, calm, and a bit of much-needed escapism. “As people remain cautious about what’s ahead, colours that offer comfort and stability are rising to the top,” says Clare Smith, WGSN’s Colour Strategist. Susan Chen, Managing Director at Coloro, adds that these shades are thoughtfully chosen to last well beyond a single season and work beautifully across different materials.
Here’s a closer look at the colours set to define Autumn 2024.
Apricot Crush (024-65-27)
Looking for a mood boost? Apricot Crush is just the ticket. This warm, lively orange is WGSN and Coloro’s Colour of the Year for 2024, and it’s all about positivity and fun. It’s a shade that suits everyone, regardless of age or gender, and works well for those standout pieces or small pops of colour. If you liked Pantone’s Red Orange or Persimmon, you’ll love the vibrant energy Apricot Crush brings.
Intense Rust (015-33-25)
Think deep, warm red – like autumn leaves or a crackling fire. Intense Rust brings a sense of richness and connection to nature, making it perfect for those classic autumn vibes. Its versatility keeps it on-trend, with previous shades like Astro Dust paving the way for its popularity. If you loved Pantone’s Red Dahlia, Viva Magenta, or Fired Brick, you’ll definitely want to keep Intense Rust on your radar this season.
Cool Matcha (055-85-20)
Not your typical autumn colour, but that’s exactly what makes Cool Matcha so exciting. This fresh, pastel green offers a calming influence amidst the season’s richer tones, bringing a youthful vibe and a touch of nature. Ideal for activewear, loungewear, or as a playful accent, it’s all about soothing and energising at the same time. You may have noticed similar shades like Pantone’s Sharp Green and Kohlrabi gracing the runways lately, setting the scene for Cool Matcha to shine.
Midnight Plum (151-22-09)
Midnight Plum is here to add a little drama to your autumn wardrobe. This rich berry-toned purple has a touch of mystery, making it ideal for creating statement looks that still feel grounded. It’s all about depth and allure, with influences from underground culture and folklore. Shades like Pantone’s Sparkling Grape and Rose Violet have already made their mark on the runway, setting the stage for Midnight Plum to take over.
Sustained Grey (035-73-04)
Sustained Grey brings balance to this season’s palette. It’s subtle but strong, offering a cool neutral that pairs effortlessly with both bold and muted tones. Perfect for those who favour practicality with style, this shade works across a variety of fabrics and settings. Look out for similar shades like Pantone’s Nimbus Cloud and Lava Smoke as they continue to trend.
Pantone’s Seasonal Influence
Pantone’s Autumn/Winter 2023-24 Fashion Colour Trend Report continues to inform the season ahead, showcasing colours that will seamlessly transition into Autumn 2024. The mix of bold hues and classic neutrals offers something for everyone, setting the tone for creative, unconventional combinations. Expect blues to make a splash, with darker tones like Eclipse and lighter options such as Persian Jewel and Lacecap Hydrangea coming into play as we move closer to 2025.
Ready to Embrace the Trends?
As you plan for Autumn 2024, think about how these autumn colour trends can inspire your work. Whether you’re designing a new collection, redecorating a space, or simply updating your wardrobe, there’s a shade here to suit every mood and occasion. We’d love to see how you’re using these trends – tag us on Instagram @LondonCollegeOfStyle to share your creations!