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Social Media Goals: Why You Need Them.

26 Oct by Peter Lyng

Social Media Goals: Why You Need Them.

So many brands, so little time. How do you stand out from the rest? It’s easy when your social media goals are clear and consistent with what will get results for your creative business!

The first thing you need in gaining any success on social media – or indeed anything in life – is to set some goals. But how would you go about setting the right social media goals for your brand?

In this blog post, we explore why social media goals are important, share some examples and offer some tips and suggestions for getting started.

Do you even need to set social media goals… really?

As anyone in the creative industry knows, social media is an essential tool for marketing your business. Whether you’re a writer, designer, artist, or photographer, social media enables you to showcase your work and connect with potential clients or customers. But simply having a social media presence is not enough – without social media goals, it can be easy to get sidetracked or lose focus. That’s why it’s so important to set specific social media goals for your creative endeavours.

Perhaps the most important goal is to grow your network – whether that means building up an audience on social platforms like TikTok, Facebook and Instagram, or establishing leads and connections through LinkedIn. Another key goal is to increase brand awareness and engagement. With regular posts that explore your craft and showcase your talent, you’ll likely attract more followers and likes, as well as generate interest from potential clients.

Additionally, social media provides valuable feedback and insights about what people like about your work – which can help inform future projects and designs.

So if you’re looking to take your creative business to the next level, the key is setting clear social media goals that keep you focused and motivated every step of the way!

a personal styling influencer who has set clear social media goals

How do you define success?

Once you know exactly what you want to use social media for, you need to define what success means to you. Every person and every brand is different so what does social media success look like for you?

Perhaps you need to grow followers or focus on engagement. What kind of content will get you the effect you want? 

Maybe you’re seeking a better balance – if you’re at the helm of your business, realistically, you can only spend a certain amount of time on social media so it doesn’t take valuable time away from your daily business tasks. 

It is hard to know what social media metrics will help you achieve your goals. This is when you have to start learning how social media works for brands and businesses. This is when you go from being an amateur with nice photos to being a professional with a plan.

Example social media goals for your business.

  1. To build your following
    One of the primary goals of social media for creatives is to build a following of people who appreciate your work. A large following can help to increase exposure for a creative, which can lead to more opportunities and greater success. Additionally, a strong online presence can help to create a sense of community your work, which can be extremely valuable.
  2. To sell your work
    Another goal of social media for creatives is to sell your work or services. While many creatives are happy to simply share their work with the world, others see social media as an opportunity to make some money from their passion. By selling your work online, you can reach a larger audience than you would if you were selling through traditional channels.
  3. To get feedback
    Getting feedback on one’s work is another important goal of social media for creatives. Feedback can help a creative to improve their work and make it more appealing to potential buyers or followers. Additionally, feedback can provide valuable insights into what people like and don’t like about your work, which can be helpful in shaping future projects.
  4. To find collaborators
    Social media can also be used to find collaborators for future projects. By connecting with other creatives online, it becomes much easier to find people with complementary skillsets who are interested in working together. This can be an invaluable resource for creatives who are looking to expand their horizons and try new things.
  5. To stay inspired
    Finally, social media can be a great source of inspiration for creatives. By seeing the work of other creatives online, it’s possible to get new ideas and perspectives that can help to spark creativity. Additionally, social media can provide a much-needed sense of connection for creatives who might otherwise feel isolated in their work

Learning foundational skills in digital marketing.

Just like anything else, it takes studying to become good at social media. It will take a lot of trial and error to learn the skills of digital marketing on your own, so it will probably be easier to learn from someone who already made all those mistakes. 

The Brand Your Social Media course is a way for you to pick up important ideas from experts and influencers with experience, so you can get much more professional on social media.

Once you start investing in yourself and you take digital marketing seriously, then you can begin to improve and see the results you are hoping for.

The course will help you to define your social media goals, grow and connect with your audience and make sure you show your expertise, and what you are great at, in a way that attracts new business.

Bonus Tip: Invert the problem!

The last step in thinking about your goals for social media is to invert the question. Sometimes we spend such a long time thinking about a problem, that the answer will be more clear if we turn it on its head. Don’t just ask “What will help me achieve my goals?”. Ask “What do I have to avoid, if I really want to achieve my goals?”.

It can be simple, like the things that make you annoyed and unfollow an Instagram account. Perhaps you really like the work of a graphic designer, but you don’t feel like you need to see their lunch every day filling up your feed at noon. 

Inversion will make you realise that if you don’t post anything, you will not achieve your goals. So one of your most important tasks is to keep posting regularly, so you can succeed.

Once you know what to do, and what not to do, then you can finally become a professional.


Setting social media goals is key to a successful online presence for your creative business. But what are the right goals for you? And how do you define success when so much changes on a day-to-day basis? In this post, we’ve shared some example goals to get you started.

If you’re ready to take your social media game up a notch, enrol on the Brand Your Social Media course today. You’ll learn everything from creating an effective social media strategy to crafting content that engages your audience. With our help, you can unleash your brand on social and see real results.

What are you waiting for?