LCS Graduate Louise Duncum, Founder of Weiz Styles, chats her press success in print and online.
At the LCS, we’re constantly inspired by the incredible achievements of our personal stylists and colour analysts to interior designers, who also excel as creative entrepreneurs. Many go on to appear in the press, feature on radio, lead events, collaborate with brands, and share their expertise across major media platforms.
One of those shining examples is Louise Duncum, founder of Weiz Styles, a thriving personal styling and colour analysis business known for its uplifting imagery, polished branding, and bright, confident aesthetic that reflects Louise’s own Spring colour palette.
Since completing her Personal Styling Diploma and Advanced Colour Analysis Diploma with LCS, Louise has gone from strength to strength, building a growing client base, collaborating with fashion brands, and most recently, being featured in the Daily Mirror in a dedicated article on the power of colour analysis.
You can explore Louise’s full feature in the Daily Mirror HERE and see more of her work via Weiz Styles.
(LINK https://www.mirror.co.uk/news/uk-news/behind-colour-theory-craze-tiktok-36158184)
We caught up with Louise to talk about how she achieved this media success, how stylists can build their profile, and her top tips for getting noticed by the press.
Interview with Louise Duncum – Founder of Weiz Styles
- Lou, congratulationson your fantastic feature in the Daily Mirror! Can you tell us a little about how this opportunity came about and what it was like to see your business in print?
Thank you so much! It was such a pinch me moment seeing my business featured in a national newspaper. The opportunity came after I was a guest on the Lemonade Leaders podcast. The Mirror journalist, Emmeline Saunders, listened to the episode and later reached out to do a piece on colour analysis. So we arranged for her to experience a session herself, alongside the amazing photographer Humphrey Nemar.
We spent a lovely morning exploring the power of colour psychology and why colour analysis is having such a big comeback. A few weeks later, the double-page feature went live in print and online, all about how discovering your seasonal colour palette can unlock your style confidence.
Seeing both myself and my business in the press felt surreal, it was such a proud moment and a brilliant way to showcase the transformational power of the colour analysis experience.
- Many stylists dream of being featured in the press. In your experience, what are the key things that helped you boost your profile and get noticed?
Networking and building a community have been absolutely key. The podcast appearance that led to the Mirror feature actually came from a past networking event where I met the Lemonade Leaders podcast host – proof that building genuine connections can open doors you’d never expect. You never know where one conversation might lead, and that’s what makes the journey so exciting!
So, the relationships I’ve built and the supportive community around Weiz Styles that have truly been instrumental in my growth and opportunities like this one.
Alongside that, having a clear, authentic brand identity, niche, and consistent social media presence has definitely helped me stand out, and I love how this continues to evolve as my business grows.
- For stylists and colour analysts who want to attract media attention, what are the practical steps to take? Should they approach journalists directly, or do you find the press often comes to you once your online presence grows?
Keep showing up, put yourself out there, and trust your convictions, even when it feels scary. There will be a few no’s along the way, but there will also be ‘YES’ moments too, and all those help you grow.
Consistency really is key. I’ve worked hard for every opportunity, and often things take months to happen, but that steady effort pays off when you start to get noticed.
You can definitely reach out to journalists, but for me, most press opportunities have come through genuine connections and simply showing up again and again with purpose and passion.
- How important has good imagery and a professional website been in building your credibility?
A total game changer! I’m so glad I invested in professional imagery and a polished website right from the start as it made such a difference. People genuinely thought I’d been in business for years when I had only just launched because everything looked credible and polished.
First impressions really matter in this industry, so having cohesive, high-quality visuals helped me build trust quickly and attract my ideal clients. It’s one of the best investments I made early on and continues to pay off every day.
- What advice would you give to LCS graduates who want to follow in your footsteps?
Believe in yourself and start before you feel ready. It’s easy to overthink things, but momentum builds through action. Keep showing up, even when it feels uncomfortable, as that’s where the growth happens.
Be authentic and stay true to who you are as that’s your best selling point. Copying others will only dilute your voice, so trust yourself and lean into what makes you different. That’s also exactly what will attract the right clients and opportunities.
Surround yourself with like-minded people and nurture your network, because those connections can lead to incredible opportunities, and remember, no one builds a business overnight! Stay consistent, keep learning, and trust that every step, even the small ones, is moving you forward.
Most of all, enjoy the journey. It’s such a privilege to help people feel confident and empowered through style and colour and I always make sure I never lose sight of that.
- Can you share any tips on what kind of content stylists should be sharing, both on social media and through their websites, to catch the eye of journalists and editors?
I honestly don’t think there’s a set formula, I’m still learning, testing and trying new things all the time. Some things work better than others, and that’s all part of the process. The key is to stay authentic and consistent in your voice and branding so people instantly recognise you and what you stand for.
Share content that reflects both your expertise and your personality. I think journalists are drawn to people with a clear point of view, so don’t be afraid to share opinions, insights and the real stories behind your work. Authenticity always cuts through, and that’s often what makes someone stop and take notice.
- And finally, what’s next for you, Lou? Where do you see Weiz Styles heading over the next year?
The next year is all about growth and expansion. I’m continuing to build Weiz Styles into a recognised destination for colour and style confidence, not just through 1:1 work, but also through events and collaborations.
I’m really excited to keep building my community, explore new partnerships, and share more about the power of colour and style on bigger stages. Of course, continuing to help ambitious women feel confident, visible and truly themselves through their style will always be at the heart of what I do!
Lou’s Top Tips for Getting Noticed by the Press
Lou shares a few pearls of wisdom for aspiring stylists looking to raise their profile:
- Be clear on your message:Know what makes your work unique whether it’s colour, confidence, sustainability, or transformation and communicate that consistently.
- Invest in great imagery:A professional photo shoot makes you instantly more press-ready.
- Be proactive:Don’t be afraid to approach local journalists or media outlets. Introduce yourself, share your story, and offer expert insight on topics like seasonal trends or colour confidence.
- Stay visible:Keep showing up on social media with authenticity and value-led content. You never know who’s watching.
- Leverage every opportunity:Once you’re featured, share it everywhere on your website, newsletter, and social media, to reinforce your credibility.
Closing Note
Louise’s journey is proof that with passion, professionalism, and a strong brand identity, press coverage is within reach for every stylist or colour expert. Her success shows the power of combining skill with self-promotion, something we teach at every level of study here at the London College of Style.
If you’re inspired to elevate your own styling career, or want to learn how to build a standout personal brand that attracts clients and media attention, explore our Professional Diplomas in Personal Styling and Advanced Colour Analysis at londoncollegeofstyle.com.
