Nicola Adams
Expert Lingerie
Hello I’m Alpa and I’m a self-confessed Colour enthusiast! From an early age, my parents tell me that I was adamant about what I wanted to wear and that pink and red can be worn together! My love for colour has been fuelled by my vibrant Hindu culture and I’ve been fascinated about the meaning of colour across different cultures.
Nicola Adams is a seasoned lingerie expert with over 30 years of experience in the fashion industry, including 21 years dedicated to the world of lingerie. In 2003, she founded Tallulah, London Islington’s first lingerie boutique, where she has spent two decades helping clients from around the world discover the perfect fit and style while educating them on the importance and comfort of well-fitting lingerie.
Nicola’s consultancy work spans global brands, from designing innovative lingerie shapes to forecasting trends, selecting colours, and creating prints. With her combination of design expertise and exceptional customer service, Nicola has built a trusted reputation in the lingerie world. She joins the team sharing her knowledge on lingerie design, body confidence, and how well-fitted lingerie can transform how people feel about themselves. Her practical approach to fitting, design and unique customer service skills continues to earn her respect within the industry.