London College Of Style

Lifestyle & Fashion Writing Diploma


6 Weeks

3-4 hrs p/week

Next Start Date



Beginner to Intermediate - Live interaction



or pay in instalments

Download Details

If your dream is to be established as a busy Fashion or Lifestyle writer or journalist, this training is created for you. Written and led by a diverse team of current Fashion and Lifestyle writers and journalists including Gemma Champ with two decades of experience in the UK and internationally across Conde Nast, Conde Nast Traveller, Harpers Bazaar, The New York Times, WGSN, Tom Ford and Victoria Beckham, this online creative writing course is in support of new talent, and our focus is your career success.


This training combines live masterclasses to help you find your voice through words. Designed to help aspiring writers define your style as you learn to create compelling beginnings and endings, and take on the challenges and joy of self discovering through writing. The course contains all you need to succeed in this exciting and competitive industry or to combine the skill within an existing business. You will gain a comprehensive understanding of the way the industry works, the techniques to write articles worth publishing, the dos and don’ts of pitching, and the hacks that will make you indispensable to editors. and be positioned a step ahead with influential contacts.

You will have exclusive access to experienced practising writers and journalists a they share their tips on how to succeed in challenging areas. Gain an insight into how you can use your newfound skills to move into other editorially led areas such as content – teaching you all you need to know to secure paid work as a writer.

The course has given me the confidence to take my next steps as a fashion blogger and influencer and I am excited to see what’s next for me. I had the wonderful opportunity to attend London Fashion Week on behalf of LCS.

Lizzi Richardson

I am 110% satisfied with this course and definitely happy to have chosen LCS for my learning! So much that I will continue with another LCS course soon

Elisa Longo

Is it right for you?

This training will teach you:

  • How to write beautifully and powerfully
  • The structure of an editorial publication
  • The different roles in journalism and content
  • Where to find stories
  • How to interview
  • How to get published
  • How to create a personal brand as a journalist
  • How to make writing a business

Learn skills to work in:

  • Magazines and newspapers
  • Trade publications
  • Freelance journalism
  • Fashion and Lifestyle blogging
  • Social Media
  • Commercial content
  • Introduction to Fashion & Lifestyle Journalism
  • Finding your Voice
  • The Art of Writing and Interviewing
  • Becoming a working Writer
  • Pitching and securing Work
  • The Business of Writing

Your course includes 6 hours of video content and a schedule of live and pre-recorded Masterclasses for deeper learning development.

You’ll be able to connect with your tutor and network with other learners, create you own personalised profile, join lively discussion groups, upload mini-challenges set throughout the training and share your achievements for tutor feedback. And you’ll receive final personalised feedback from an LCS industry leader, detailing your strengths and how you can improve in preparation for working in a professional capacity.

This course can also be combined with the How to Build an unforgettable brand with Social Media Online Diploma to develop your industry profile.

Success can be yours

Amazing things happen at LCS! We have trained many people like you through this training to become busy writers working with success.

This can be you too.This training can also be combined with Personal Styling Women’s, Fashion Styling and Personal Styling Men’s Online Diplomas to expand your skills and career potential.


Course Fees and Dates


£495 inclusive of VAT

LCS is delighted to offer applicants a personalised interest-free repayment plan. Simply choose “YES” when asked ‘Do you require finance?’ within your online application.


This training runs on the following dates:


Sign up now to secure your place on the course. Throughout the course, you will engage your tutor in a series of 6 live challenges, reviewed in a series of weekly masterclass. Weekly Masterclass for this course kick off a week after the course start date, running every Friday at 10:30am (GMT – London). There’s no issue if you miss one, all masterclasses are recorded, and you can engage with your group and tutor throughout the week.

Entry Requirements

This training is suitable for beginners taking you to an intermediate level and requires some coursework. You will need to have a competent understanding of spoken and written English (IELTS level 6 or equivalent).
You must be over 18 years old. The course assumes a moderate level of digital literacy including how to use web browsers, search engines, word processing software (e.g., Word, Pages) and engagement with social media platforms (e.g., Instagram, Pinterest). Access to a laptop or tablet is advised, although the course can also be accessed by smartphone.

Certification & Accreditation

This course qualifies you with two certificates. Your Diploma Certificate is awarded upon successful completion of study, and is accredited by the London College of Style. LCS is hereby accredited by British Accreditation Council. This diploma has been independently accredited by the CPD Certificate Service, and as such will award you Continued Professional Development points which are recognising by industry employers. This awards you 30 hours of CPD training points upon completion. For more information on our accreditations and certifications, click here.


Download Course Guide

Download Course Outline

If you’d like to know more about this course, please enter your details below to access a downloadable course outline.

Meet the Team Invested in Your Success

You will join live masterclasses, online classes, industry projects, receive consistent personal feedback, 1-to-1 and group video calls, as well as emotional support from a team of creative leaders with you every step of the way.
Gemma Champ

Gemma Champ

Creative Content Director & Fashion Journalist

Kasia Dietz

Kasia Dietz

Travel & Lifestyle Writer

Armelle Ferguson

Armelle Ferguson

Fashion Lifestyle Journalist & Sustainability Expert

Showcase Course
Showcase Course
Showcase Course

Success Stories

LCS graduates succeed thanks to the industry-led training they’ve received. Our unique way of teaching means graduates leave with the skills, mind-set, contacts and experience needed to excel in the real world – here are just a few of their success stories…

Vitalij Sidorovic

Fashion Photographer

Studying Photography at LCS was fantastic. Since graduating I have worked commercially with clients Manolo Blahnik and Selfridges. I can’t recommend it enough.

Jenny Holmes

Fashion & Commercial Stylist

LCS gave me the best start; industry contacts and published work! I’ve been published in Vogue Italia, Elle and Grazia and am now agency represented by United Artists.

Angelica Stenvinkel

Fashion & Celebrity Stylist

The College helped me launch my career here in London. I’ve been published in Harpers Bazaar, Esquire & Elle and have styled celebrity Emeli Sandé.

A recognised path for aspiring creatives to kick start their careers

LCS created by industry professionals as a centre of excellence for all things fashion, creative and style

A Brit School for people who want to be Stylists.

Related Courses

Limited Spaces Available

Personal Styling Diploma (Male Clients)

4 Weeks Intermediate to Advanced – Live interaction


or pay in instalments


Interior Design Diploma

11 weeks Beginner to Intermediate – LIVE INTERACTION


or pay in instalments

Limited Spaces Available

Personal Styling Diploma (Female Clients)

8 Weeks Beginner to Intermediate – Live interaction


or pay in instalments

WeThrive: LCS Pro Mentoring Packages

I Mean Business Mentoring Package

The I Mean Business Mentoring package is created to help you transform your creative skill into career success, run by a select group of LCS industry experts.

Ongoing Mentoring Support

You’ve got this. And we’ve got you. LCS prides itself on offering its students continual help and support to ensure success.

Professional Mentoring Power Hours

Short on time? We’ve got you covered. Purchase personalised coaching and mentoring by the hour, at a time that works for you.