Tracy Hooper

I have been an entrepreneur for most of my working life, and in the fashion industry for 25 plus years. I started out as a Seamstress and Fashion Designer and then for the past 12 years have been working as a Personal Stylist.

I have been passionate about fashion since I was 11 and was always determined to pursue a career in the fashion industry. Being a Personal Stylist allowed me to draw on all my previous experience and passion to help people feel more confident in themselves and their appearance.

I’ve also had the privilege of working with some amazing organisations, including Carolina Herrera, doing a VIP evening in her London store; The Sun’s Fabulous magazine working with them on a Media day; Helms Briscoe, the venue finding specialists, working with them on a client hospitality event and I am also a tutor at the London College of Style. I have also spoken at conferences on the subject of Personal Brand, including Travel Counsellors and this year I am due to speak at the Pro-Languages conference in London.

I now specialise in helping entrepreneurs and small business owners show case and sell their brand, through the way they look and dress, in other words their Image or Style.

For the last four years I have been building my business in the online space and am now able to bring all that knowledge into my teaching role at LCS. I have written online courses for LCS and now teach both on campus and online. I particularly love mentoring students in starting to build their own businesses.