London College Of Style

Our Tutors

Joy Aboderin

Personal Stylist & Founder of Potential U LTD

Joy Aboderin is the Style Director and founder of Potential U LTD.
An established style and image consultancy, for women.

She trained twice at the London College of Fashion as a Personal stylist and Fashion Buyer.

Her passion for style together with comprehensive training has equipped her to style approximately 6,000 women to date and counting…

Her career started in the city where she worked as an accountant. Unsatisfied and unfulfilled with her job, she quit her 13-year city career, sold her house to follow her dreams and birth Potential U.
Joy is passionate about empowering women through Style and enabling you to love the skin you are in unapologetically.

Her style and image consultancy Potential U offers an array of Personal Styling Solutions.
She delivers engaging sold-out Style Masterclasses and workshops.

She has worked with the likes of Google, BBC, ITV, Channel 4, Sky, Harvey Nichols, Selfridges, Virgin, The Mayor of London office, law firms, investment banks, celebrities and she has seen the late Queens Elizabeths wardrobe.

Joy is also a fashion and business lecturer.
She loves sharing her expertise and experience with the next generation of Stylists and entrepreneurs. Giving back gives her a massive buzz and fills her heart.

She believes in the powerful words of Maya Angelo said, “when we learn, teach”.

Connect with Joy here:



Other Tutors

Rachel Henderson

Interior Designer & Stylist, Tutor

Wendy Elsmore

Director, Fashion & Style Expert, Leader and Mentor

Dan Blake

Director, Mentor, Fashion & Style Expert

Thank you for the student dressing team. They were all very helpful and professional, contributing to the success of our London Fashion Week show!

LCS created by industry professionals as a centre of excellence for all things fashion, creative and style

London College of Style has provided fashion and personal style, home design and beauty training for many of the specialist Partners in our shops, supporting them in offering personalised and confident advice to our customers.