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London College Of Style

Our Tutors

Dan Blake

Director, Co-Founder & Business Coach

Hi, I’m Dan – Director and Co-Founder of the London College of Style, Celebrity & Personal Stylist and ICF accredited Business Coach.

I’m passionate about shining the light on others and helping small business owners achieve their goals.

LCS has been a significant part of my life’s work to date, and I’m proud of what we’ve accomplished. Together with Wendy Elsmore, we started over a decade ago with just a handful of students, and are now UK’s first choice accredited training provider for personal stylists – as well as a growing community of qualified interior designers, and colour analysts.

Our unique selling point has always been clear: we believe in an innovative and transformative approach that includes entrepreneurial skills mind and the genuine opportunities to obtain SUCCESS. And our formula works!

Throughout my career, three themes have remained constant: mind health, style and entrepreneurship.

Today, I teach personal and fashion styling, business mentoring and run my own coaching business called soul-hustle.com. I also consult on education, training and fashion retail for leading stores and brands.

About me? – I grew up in a small coastal island and came to London from humble beginnings at the age of 20. I love London living but also enjoy traveling internationally. I became an entrepreneur at the age of 26 when I won dragon investment for my first business – a fashion magazine that was stocked in Harrods, Selfridges and had David Gandy on the cover!

To my ICF accredit career coaching, I add my first degree is in psychology and counselling and post-grad training in integrative psychotherapy.

I’ve had the privilege of working with celebrities like Daniel Radcliffe, Sir Ben Kingsley, James Morrison, and Game of Thrones stars. My work has been featured in Vogue and British GQ.

I am an ambassador for small business owners, career shifters and creatives – which forms the value in my work and businesses.

An ambassador for small business owners, my passion is shining the light for others! Co-Founder of the London College of Style, I love to help those we train to find meaning and purpose in their new careers. A Personal & Celebrity Stylist, I’ve worked for Vogue and GQ and teach on Fashion & Personal Styling, Retail Training and Business Mentoring. I am also an ICF accredited Business Coach and Founder of Soul Hustle Business Mentoring.

Dan Blake

London College of Style has provided fashion and personal style, home design and beauty training for many of the specialist Partners in our shops, supporting them in offering personalised and confident advice to our customers.

LCS created by industry professionals as a centre of excellence for all things fashion, creative and style

LCS delivered fashion, styling and colour workshops with bespoke materials of extremely high quality to our full line collection boutique employees and management across London and Europe. LCS was very accommodating to our needs delivering successful on-brand training experiences. 

A recognised path for aspiring creatives to kick start their careers

Other Tutors

Wendy Elsmore

Director, Fashion & Style Expert, Leader and Mentor

Charlotte Broadbent

Personal Styling Expert, Editor, TV Presenter

Fleur McCrone

Personal Styling Expert, Fashion Editor, TV Presenter

Clare Watkins

Personal Styling Expert

Jules Standish

Colour Consultant, Personal Stylist, Author, Speaker, Tutor

Kenneth Lam

Creative / Visual Artist / Digital Content Director

Ram Shergill

Fashion and Editorial Photographer

Tommy Raban

Menswear Stylist, Suiting & Fabrication Specialist