Hi, I’m Dan – Director and Co-Founder of the London College of Style, Celebrity & Personal Stylist and ICF accredited Business Coach.
I’m passionate about shining the light on others and helping small business owners achieve their goals.
LCS has been a significant part of my life’s work to date, and I’m proud of what we’ve accomplished. Together with Wendy Elsmore, we started over a decade ago with just a handful of students, and are now UK’s first choice accredited training provider for personal stylists – as well as a growing community of qualified interior designers, and colour analysts.
Our unique selling point has always been clear: we believe in an innovative and transformative approach that includes entrepreneurial skills mind and the genuine opportunities to obtain SUCCESS. And our formula works!
Throughout my career, three themes have remained constant: mind health, style and entrepreneurship.
Today, I teach personal and fashion styling, business mentoring and run my own coaching business called soul-hustle.com. I also consult on education, training and fashion retail for leading stores and brands.
About me? – I grew up in a small coastal island and came to London from humble beginnings at the age of 20. I love London living but also enjoy traveling internationally. I became an entrepreneur at the age of 26 when I won dragon investment for my first business – a fashion magazine that was stocked in Harrods, Selfridges and had David Gandy on the cover!
To my ICF accredit career coaching, I add my first degree is in psychology and counselling and post-grad training in integrative psychotherapy.
I’ve had the privilege of working with celebrities like Daniel Radcliffe, Sir Ben Kingsley, James Morrison, and Game of Thrones stars. My work has been featured in Vogue and British GQ.
I am an ambassador for small business owners, career shifters and creatives – which forms the value in my work and businesses.