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London College Of Style

Our Tutors

Dan Blake

Director, Career Coach & Personal Style Coach

Hi Guys, I’m Dan, Director and Co-Founder of London College of Style, licensed Career Coach & Personal Style Coach.

I’m so proud in LCS as a whole, and personally LCS has been a large part of my life’s work to date!

Founded over decade ago with just a handful of initial students, LCS is now ‘the’ first choice accredited training provider for thousands of ambitious stylists, interior designers and colour analysts.

Our USP was clear from the start: to design an innovative and transformative approach which included entrepreneurial skills mindset, business skills and opportunity for realistic potential for SUCCESS – and it works!

I’ve had a colourful and diverse career, but one that had three recurrent themes;
– self-development & mindset
– fashion & style
– entrepreneurship

I now teach on personal & fashion styling, mindset and business mentoring and am Director of Creative Education for the College.

About me:

– I grew up in a small coastal island and came to London from humble beginnings at the age of 20. I love London city dwelling combined with international travel.
– I became an entrepreneur at the age of 26 when I won dragon investment for my first business. I launched several successful business and have been a fashion editor for two magazines.
– My first degree is in psychology and counselling, with a post grad training in integrative psychotherapy (CBT & Humanistic therapist). I am now an accredited Career Coach.
– My best life is being able to work for myself, world travel, time for mediation and self care, prosperity and self-expression.
– Travelling internationally, I am happiest found in a handicraft market or sipping pina colada with a sea view or lost in book (aren’t we all). I believe that best life holiday mindset can be part of your daily life.
– I am proud dog day to Leo the Coton de Tulear
– I studied menswear design at at Central St Martins which at the time felt like being at Hogwarts.
– Most career shifters fail due to lack of mindset and psychology; this may be lack of self-belief, lack resilience to deal with knock-backs, understanding why we procrastinate, dealing with imposter syndrome and or being aware of our internal energy
– I’ve worked with celebs like Daniel Radcliffe, Sir Ben Kingsley, James Morrison, and Game of Thrones stars and appeared in Vogue and British GQ.
– I LOVE my job!


Success is 80% psychology. Most career changers fail due to lack of mindset, self-belief, resilience or self understanding. If you’ve come to LCS to start a new career, no doubt this will form part of your vision for your best life. Known as the ‘Your Best Self Coach’ I weave motivational mindset within my training and mentoring.

Dan Blake

London College of Style has provided fashion and personal style, home design and beauty training for many of the specialist Partners in our shops, supporting them in offering personalised and confident advice to our customers.

LCS created by industry professionals as a centre of excellence for all things fashion, creative and style

LCS delivered fashion, styling and colour workshops with bespoke materials of extremely high quality to our full line collection boutique employees and management across London and Europe. LCS was very accommodating to our needs delivering successful on-brand training experiences. 

A recognised path for aspiring creatives to kick start their careers

Other Tutors

Wendy Elsmore

Director, Fashion & Style Expert, Leader and Mentor

Charlotte Broadbent

Personal Styling Expert, Editor, TV Presenter

Fleur McCrone

Personal Styling Expert, Fashion Editor, TV Presenter

Clare Watkins

Personal Styling Expert

Jules Standish

Colour Consultant, Personal Stylist, Author, Speaker, Tutor

Kenneth Lam

Creative / Visual Artist / Digital Content Director

Ram Shergill

Fashion and Editorial Photographer

Tommy Raban

Menswear Stylist, Suiting & Fabrication Specialist