Hi, I’m Dan – Director and Co-Founder of the London College of Style, Celebrity & Personal Stylist and ICF accredited Business Coach.

I’m passionate about shining the light on others and have a background in psychology and counselling which has helped me form a holistic approach to personal styling.

LCS has been a significant part of my life’s work to date, and I’m proud of what we’ve accomplished. Together with Wendy Elsmore, we started over a decade ago with just a handful of students, and are now UK’s first choice accredited training provider for personal stylists – as well as a growing community of qualified interior designers, and colour analysts.

Our USP has always been to truly connect and invest in our community – heart and soul!

Throughout my career, three themes have remained constant: therapeutic approach, style and entrepreneurship.

Today, I teach personal and fashion styling, business mentoring and coach or mentor one-on-one. I also consult on education, training and fashion retail for leading stores and brands.

I became an entrepreneur at the age of 26 when I won dragon investment for my first business – a fashion magazine that was stocked in Harrods, Selfridges and had David Gandy on the cover!

To my ICF accredit career coaching, I add my first degree is in psychology and counselling, studying integrative psychotherapy at post-grad level.

I’ve had the privilege of working with celebrities like Daniel Radcliffe, Sir Ben Kingsley, James Morrison, and Game of Thrones stars. My work has been featured in Vogue and British GQ.

Today I am an ambassador for emerging talent and empowering others from self-help to business success.