About LCS
Since our founding, we’ve been on a mission to empower aspiring creatives with the skills, confidence, and community needed to build thriving careers in the creative industries. Discover our story, meet our founders, and explore the values that drive everything we do.
Our story
LCS was established by industry leaders Wendy Elsmore and Dan Blake, with a vision to champion individuality and excellence. Recognising the limitations of standardised education, they created an innovative approach tailored to the distinct talents of each student.
LCS training goes beyond developing technical skills; it builds self-belief and prepares students to take ownership of their careers. The LCS approach recognises that relationships in industry are key to progression and often put you on the right path forwards to success. Our host of industry partners offer matched opportunities for invaluable high profile experience and instant connectivity to key figures who are often out of reach. LCS trained talent are supported by post-training across our professional community division BossUp for Mastermind MeetsUps, Mentoring and live engagement. We offer ongoing career opportunities. Graduates are equipped with the tools, confidence, and industry connections to thrive in the creative world. Since 2011, we’ve proudly trained thousands of creatives who now live their success stories across the globe.
Our founders
Wendy Elsmore
Co-founder, Personal Stylist, Motivation Mentor, Presenter
Wendy has grown a richly rewarding career in the self-development and personal style industries. She is fuelled by her mission to empower and inspire others to be clear on who they are and the life they want, with the confidence and tools motivated to create lasting change.
She understands that your life at any point reflects the energy you are in, blocks and all! When you take space to discover who you truly are, you unleash you! and all that’s meant for you becomes clear.
Wendy’s passionate interest in how clothes, colour and accessories can be intentionally selected to ignite your authentic self, began as a very young girl. Brought up by her beloved mum, a genius at instinctively combining her clothes to tell the story of who she was and to empower her throughout her life, she taught Wendy her gift and set her on her own path to become a sought-after personal stylist, motivating and empowering others to transform and thrive personally and professionally.
She was a trailblazer in her early career on the transformational impact of authentic self-expression through clothes, with a key role in British television for ITV’s This Morning shifting interest away from pure fashion, the focus at that time. Her work has taken her around the globe, meeting many extraordinary people and collaborating with incredible professional talents.
As Co-Founder of LCS, she’s invested in teaching students her method to flourish in their own unique way.to be clear on who they are, set to evolve and grow, to experience their own success.
Dan Blake
Co-Founder, Fashion & Style Expert, Colour Analyst
Dan Blake is a leading fashion and style expert with an impressive career spanning editorial styling for renowned publications such as Vogue, L’Officiel, and British GQ. As a former Fashion Editor, he has worked at the forefront of the industry, styling everything from red carpet looks to Hollywood celebrity and private clients.
With a background in psychology and counselling, Dan is passionate about the therapeutic and holistic aspects of personal image transformation—helping individuals discover their authentic selves through wardrobe choices. By blending colour analysis, style, and well-being, he creates confidence-boosting fashion solutions that go beyond aesthetics for personalised work with clients.
As Co-Director of LCS, Dan brings his extensive industry expertise to every aspect of training, ensuring creatives in training graduate with the skills, insight, and confidence to thrive in creative industries and setting up their businesses.
A Global Leader in Professional Education
Our Mission
“To inspire and empower aspiring creatives to transform their passion into thriving careers.”
Our mission is to transform education by creating a personalised learning experience that not only develops talent but also equips creatives with the business acumen, industry relationships, and confidence needed to succeed at the highest level.
Our values
Individuality
Excellence
We are committed to delivering the highest standard of education fostering a culture of continuous growth and achievement.
Creativity
We embrace creative thinking and forward-looking approaches, equipping our students to thrive in an ever-evolving industry.
Learning style
At LCS, every student receives tailored support to thrive. Our interactive and immersive approach combines:
- Vibrant Classrooms: Engaging lessons delivered by industry professionals.
- Practical Masterclasses: Hands-on workshops to build technical expertise.
- One-to-One Sessions: Personalised mentorship for growth.
- Industry Immersion: Real-world placements and networking opportunities.
Our post-training Mentorship programme, BossUP community and live career opportunities offer ongoing support, ensuring graduates have the resources they need to succeed.
Milestones That Shaped Us
- 2011: LCS launched in Parson’s Green with just 10 students. Our opening was covered by Vogue, and Dolce & Gabbana wrote about us
- 2012: We developed a unique approach to Personal Styling, offering unmatched training.
- 2016: Went global with an online training arm, making LCS accessible worldwide.
- 2017: Introduced colour analysis as a standalone training with a holistic approach.
- 2017: Partnered with John Lewis, training all stores nationally, covered extensively by UK press.