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Prince Cassius is our resident celebrity fashion blogger as the voice of LCS at key events in industry.

In 2010, Prince competed against thousands of entrants and was shortlisted as one of 10 finalists in Esquire and was in the Top 5 in GQ magazine’s search for Britain’s Best Dressed Men in the UK. Prince Cassius has been featured in many publications such as The NEW YORK Times, GQ, Vogue Italian, The Sunday Times, Tatler Magazine, Company Magazine, Daily Mail, Rugby Ralph Lauren, Metro Newspaper, Evening Standard and more.

Prince Cassius is a brand ambassador to Austin Reed, Herring shoes and blogger ambassador to Ralph Lauren Rugby. has received millions views in the 2.5 years since it began. He’s a Judge for ‘Austin Reed & Newbury Racecourse’ style challenge where he scouts and crowns the best dressed men at the race.

In 2013, he worked with Ted Baker footwear and launched SS13 ‘JamFro’ Collection and AW13 ‘Cassius’ Collection. JamFro has been extremely popular and is stocked in House of Fraser, John Lewis, Selfridges, as well as NordStorm stores in the USA.

He is currently the style contributor at the Huffington Post, and a fashion expert on E! Live.

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